Currently I am working at the Nestlé Research Center in Lausanne (CH) as a Research Scientist. I also hold a Visiting Scientist position at the Chair for Decision Theory and Behavioral Game Theory at the ETH Zürich. My main research interest is information acquisition in decision making tasks and consumer decision making. Within this line of research I am using different phenomena from decision making research (framing and other heuristics, emotions as regret and disappointment, food choice …) and study them with Web based tools (WebDiP, MouseLabWeb, Flashlight) as well as offline tools (see research section for details).
Furthermore I am interested in online research in general and methods of teaching via the Internet.
If you are curious about my research and want to participate in one of my experiments sign up at the my vLAB page !
In 2010 I will publish the ‘Handbook of Process Tracing Methods in Decision Making’ together with Anton Kühberger and Rob Ranyard. This book will help to get you started in a variety of process tracing methods like: Thinking aloud, Mouselab, Eye-tracking, Skin conductance, pupil dilation …
You can reach me via email: michael[AT]schulte-mecklenbeck.com
