Currently I am working at the University of Basel in the Center for Cognitive and Decision Sciences and at the Chair for Decision Theory and Behavioral Game Theory at the ETH Zürich. My main research interest is information acquisition in decision making tasks and consumer decision making. Within this line of research I am using different phenomena from decision making research (framing and other heuristics, emotions as regret and disappointment, food choice …) and study them with Web based tools (WebDiP, MouseLabWeb, Flashlight) as well as offline tools (see research section for details).Furthermore I am interested in online research in general and methods of teaching via the Internet.
I published ’A Handbook of Process Tracing Methods in Decision Research‘ together with Anton Kühberger and Rob Ranyard. This book will help to get you started in a variety of process tracing methods like: Thinking aloud, Mouselab, Eye-tracking, Skin conductance, Pupil Dilation …
Below the book at its first presentation (Stephanie Drew our Editor and myself) at the Psychonomics Meetings in St. Louis in November 2010 and the cover.
You can reach me via email: michael[AT]schulte-mecklenbeck.com