Moving an idea into business

Recently Ryan Murphy and myself realised that a startup here in Berlin features ideas of our 2011 Flashlight paper.

Well, the guys at attensee.com did a great job taking the idea we had much further we ever thought one would be able to take it …

Here is a feature I totally love – a live heat map of what you are looking at … awesome!

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Michael Schulte-Mecklenbeck
Senior Lecturer

I study human decision making, process tracing methods, food choice and traffic behavior.